The US pet supplies company Central Garden & Pet has acquired TDBBS, a Virginia-based provider of premium natural dog chews and treats, from Bregal Partners. “Adding TDBBS’s established brands and digital capabilities solidifies our position in the large and growing dog treats and chews category and will strengthen our footprint with key customers,” comments Beth Springer, interim CEO of Central, regarding the deal.
Since 2008, TDBBS has developed and sold minimally processed dog treats and chews. A pioneer in e-commerce, the company was founded as a digitally native brand with a first-mover advantage. Today, the company’s brands and websites are synonymous with the bully stick category. TDBBS sells its products online direct-to-consumer and through third-party platforms, as well as through pet speciality and select grocery, mass and club retailers.
